Basic Negotiating Skills for Today's Real Estate Professional

Monday, May 20, 2024 (8:30 AM - 12:30 PM) (EDT)


4 CE

Just imagine a Realtor® is in a situation where they want one thing, and their counterpart wants another. What to do? Challenge them to a duel? Although dueling days are past (whew!), there is a way to find a solution – and that is through negotiation. This course examines the art of negotiation and what it can mean for a real estate professional when practiced correctly. It will help Realtors® determine what negotiation is and how they can use it to find a solution. 

In learning that negotiating is finding a suitable compromise while keeping the focus on what each party needs to get out of the situation, students will understand that negotiation is a valuable skill that can assist them in and out of work situations. Realtors® will learn about themselves to best understand how to negotiate with their clients. Best of all, it can help them earn more money and get the results they desire. 

Objectives: After taking this class students will be able to: 

• Provide an environment where the parties involved are aware of each other’s needs and are willing to work together 

• Bring to a conclusion a negotiation where each participant leaves satisfied with results 

• Explain merit-based negotiation and how beginning with a desired outcome improves the well-being of all participant 

• List the five power positions and how each can be used in a specific negotiation to achieve the desired outcome 

• Demonstrate six negotiating tactics that benefit the parties to the negotiation

Instructor: Sal Di Stefano

No-Show Policy:
We understand that unforeseen circumstances may arise, making it difficult to attend scheduled classes. If you are unable to attend a class, kindly notify us 48 hours in advance. Cancellation notices should be sent to Alisha Kissee Garcia ( and/or Shannon Diehl ( who do not attend a class or event without providing prior notice will not be eligible for a refund. In cases of exceptional circumstances, such as a medical emergency or unforeseen personal crisis, we may consider refund requests on a case-by-case basis.

As an Association committed to providing high-quality learning experiences, we have implemented this No-Show Policy to uphold the standards of our educational programs and ensure all members who are looking to attend a course get an opportunity to do so.

3001 State Road 19
Tavares, FL 32778
Monday, May 20, 2024 (8:30 AM - 12:30 PM) (EDT)
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